We build a community of shared information that is important to local people
These are the values that guide our technology, our leadership, and our movement. As our company continues to develop and expand, these five values remain constant
THINK Origin Story
Founder Jerome Naidoo wanted to see a different interaction than the one being created by social media. The flow of information had to be fluid and transparent or issues of bullying, manipulation, and corruption would thrive. These thoughts were crystallized by his experience of being born in South Africa, escaping apartheid by immigrating to New Zealand, and then moving to Australia to study. The spectrum of living in these countries has helped shape his ideas on social interaction.
When speaking about his early inspirations, Jerome often shares a story about visiting an African village desperate for resolutions. He witnessed this community form a circle around the chief’s home. This approach, while antiquated to modern eyes, was incredibly effective — the chief had to come out of his home, ask the community what they wanted, hear their concerns, and retire to deliberate. This display of solidarity and collaboration forced the chief to take action reflective of his community’s wishes. THINKthenlive was founded on these solid principles of community which became the basis of the technology’s architecture, harnessing location, artificial intelligence, and incorporating equality-coding to create, store, and deliver information in a meaningful way.
Two years of program development later, Jerome relocated his family from Perth, Australia to San Francisco to complete the alpha, beta, and production versions with feedback and testing by students at the University of San Francisco and San Francisco State University. Durning this time, the team journeyed to Standing Rock Reservation to take supplies and join the fight against the pending completion of the Dakota Access Pipeline. On a bright Sunday, while circling the camp’s perimeter to stand hand-in-hand in peaceful protest with thousands of First Americans, activists, and military vets, the need for THINK was further validated.
Encouraging our community to embrace socially located thinking has become our mission; we aim to share unique local thoughts, community action & events, and people’s general love of life.
“We must think before we live” – Jerome Naidoo 8/8/17
Join us in building this vision